The number one concern for social media managers is understanding their target audience. Knowing what type of content they want is difficult. What topics do they care about? By creating content around your audience’s interests, you’re able to attract them to your content by appearing as relevant to the conversation and begin appearing as a thought leader with your industry thoughts sprinkled in.
However, keeping up with every trend within your audience is time-consuming. How do you know which topics are the most relevant and which trends have already passed? Rather than reading every post within your audience’s community while hoping you aren’t missing anything, imagine you could analytically understand which microconversation in your audience you should address. That’s now possible with TSV Analytics.
Are you a social media marketer looking for insights to create an engaging social media post for your brand? If so, then TSV Analytics can help! TSV Analytics is a powerful tool that can help you understand your social media audience, identify micro-conversations, and topics that are important to them. With this information, you can create content that is truly engaging and relevant to your audience.
Start by choosing what conversation your brand needs to dominate. By understanding the conversation, you’ll begin to understand the audience. The theme you choose should be the conversation that your customers are most interested in and are actively engaging with.
For this example, we’ll be choosing the conversation around artificial intelligence. To understand what the audience of this conversation is discussing, we’ll be analyzing social media posts including “artificial intelligence”, “#artificialintelligence” and “#AI”.
It's important to understand who your social media audience is before creating content. TSV Analytics can help you get a better understanding of your audience by providing insights into their demographics, interests, and behavior. This information can help you create content that is truly relevant and engaging for them.
Analyzing the AI conversation from 11/14/2022 to 11/27/2022, TSV identified two trending topics: the rise of AI artwork and bio-artificial intelligence.
These trending conversations immediately create ideas for social media content. Let’s create a social media post around the AI artwork.
Identify trending influencers in the conversation to engage with or potentially collaborate with. For the AI art conversation, we saw that @darkside.ai on TikTok is starting to trend and had a massive spike in engagement. Particularly due to this post: @dark.ai viral post
Once you understand who is performing well in your audience and have identified micro-conversations and topics, you can start creating engaging content that will truly resonate with them. In addition to knowing the topic, you can easily see trending hashtags, TikTok sounds, shared links, and additional post inspiration coming from TSV insights. For AI art, we will use a tool to create AI social creative to pair with a caption discussing the AI art conversation.
You need to post your thoughtful content where your audience is already reading additional content. Identify the platform where the conversation is taking place and meet your audience there. We saw a lot of AI art posts happening on Instagram, which makes sense as the platform is more visual for the art to be displayed.
You also need to know when your audience will want to see your post. Is this conversation still trending or is it starting to fade? TSV Analytics lets you know whether your conversation is still relevant to your audience. We’re able to see over the next few weeks when people will care about a topic, allowing you to know when to post for your specific audience.
You can also know when during the day you should post. Based on the platform and audience you’re posting on, you need to show up when your audience is already engaging with content. For AI art, we’ll be posting on Instagram on Thursday, December 8th at 5pm ET for the optimal engagement. Link to the TSV post: [Coming soon]
Lastly, you need to add your expertise. Why do people that are interested in a conversation want to hear your thoughts on the topic? By building thought leadership and consistently posting on a topic based on what is trending, you’ll begin to gain authority and build a brand behind your content. For TSV Analytics, we’ll be posting about AI art as we’re an analytically-driven startup that already incorporates AI processes while seeing the huge potential for adding additional layers to the social media process incorporating AI.
Finally, use the 5 Social W’s to build an engaging social media post. Here’s TSV Analytics AI art post: https://www.instagram.com/p/Cl7EVXMgnLK/
Here are some tips on how to use TSV Analytics to create an engaging social media post for your brand:
1. Understand your social media audience – It's important to understand who your social media audience is before creating content. TSV Analytics can help you get a better understanding of your audience by providing insights into their interests and behavior. This information can help you create content that is truly relevant and engaging for them.
2. Identify micro-conversations and topics – Micro-conversations and topics are important to social media audiences. TSV Analytics can help you identify these by providing insights into the conversations and topics that are most important to your audience. With this information, you can create content that addresses their needs and concerns.
3. Engaging content – Once you understand your audience and have identified micro-conversations and topics, you can start creating engaging content. TSV Analytics can help you with this by providing insights into what type of content is most engaging for your audience. With this information, you can create content that will truly resonate with them.
By using TSV Analytics, you can get the insights you need to create a social media post that is truly engaging and relevant for your audience. So don't wait any longer, sign up for TSV Analytics today!