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In the digital age virality has become the Holy Grail of social media. We've all seen those posts, videos, or trends that seemingly overnight, explode into a global phenomenon, captivating the attention of millions. But what is the recipe for creating content that will achieve virality? Unfortunately, we don’t have the answer, but there are things you can do to get every post one step closer.
Imagine you're throwing a party, but you have no idea who your guests are. You might prepare a smorgasbord of snacks and drinks, but without knowing your guests' preferences, you risk serving food that no one likes. Social media works in a similar way. To go viral, you need to create content that resonates with your audience.
Take the time to research and analyze your followers or target audience. What are their interests, demographics, and preferences? What kind of content do they engage with the most? Are there specific trends or hashtags they're fond of? Understanding these aspects can help you tailor your content to suit their tastes, making it more likely to resonate with them.
Keywords are the breadcrumbs that lead users to your content. Just like people turn to search engines like Google to find information, social media users often rely on keywords when exploring platforms. By incorporating relevant keywords into your posts, you increase the chances of your content appearing in search results, thus expanding your reach.
For instance, imagine you're a travel enthusiast sharing a breathtaking photo of a hidden waterfall in Bali. Including keywords like "Bali travel," "hidden gems," and "waterfall adventure" can help your post surface when users search for these terms. This not only attracts users interested in Bali but also those seeking off-the-beaten-path adventures, giving your content a broader audience.
Social media platforms are bustling marketplaces where information flows at breakneck speed. Your post is but a tiny blip on the radar, competing for attention amid a constant stream of updates. To maximize your chances of going viral, you must understand the concept of "timing is everything."
Think of social media like your email inbox. When you’re working and respond to emails the likelihood you see a new one as it comes in is pretty high. However, if you received an email the first day of vacation it's going to be buried under a bunch of other emails when you return. Missing this window means your post might get buried beneath the avalanche of other content.
Social media algorithms are designed to reward consistency. Platforms like Instagram and Facebook prioritize content from accounts that post regularly and engage with their followers. When you consistently publish high-quality content and interact with your audience, the algorithm takes notice, boosting the visibility of your posts to similar audiences.
This means that not only are you more likely to appear in your followers' feeds, but your content may also reach new audiences through algorithm-driven recommendations.
Using insights and AI generated content can help you in every area of your social media strategy. Staying consistent with your content schedule is easy with AI content generation and TSV Scheduling. TSV takes the guesswork out of timing by showing you when certain conversations are getting the most attention. Understanding your audience and what they are looking for doesn’t take hours of scrolling with TSV Insights.
While there isn’t a silver bullet to achieving virality you can take a lot of actions to boost your organic social content. TSV has helped several clients, whether working with an agency or internal resources for social media, kick their content into high gear. Are you ready to learn more about how to go viral? Sign up here to learn more if you’re interested in learning more about what TSV would look like for your brand.
